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Marketing
& Content

Whether building a brand from the ground up or crafting targeted campaigns, my work blends research, storytelling, and design thinking to connect with the right audience at the right time.
This section highlights how I use insight-driven strategy and clear communication to bring ideas to life and move them forward.

Vlogging camera and microphone

Marketing Audit – Shelmerdine

Conducted a full audit of Shelmerdine’s marketing efforts and proposed strategic recommendations. Used analytical skills, content evaluation, and brand positioning to identify areas for growth.

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Brandish Agency – Internship Vlog

Filmed and edited a “day in the life” video during my internship at Brandish. Highlighted content creation, visual storytelling, and the ability to align tone and style with an established brand.

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Competitive Analysis

Completed a deep dive into industry trends and competitors using SWOT, PESTLE, and Porter’s Five Forces. Demonstrated strategic thinking, market research, and the ability to translate data into clear insights.

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Brand Guidelines – Royal Aviation Museum of Western Canada

Created a full visual identity system, including typography, mission and vision statements, brand voice, tone, and colour palette. Applied design thinking, attention to detail, and brand strategy to ensure consistency across platforms.

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Inclusivity and accessibility are important to me in both my work and my life. Living with ADHD has shaped how I see the world and taught me the value of creating spaces where people feel understood and supported. I bring that mindset to my work, creating thoughtful and inclusive communications.

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